Água Pedras Salgadas

The project consisted in the rebranding the Portuguese water brand “Água Pedras Salgadas.” Highlighting the historical identity of the brand, the new logo gives a greater emphasis to the name – “Pedras.” Alluding to gas bubbles, the rest of the name forms a circular shape around it, while incorporating the brand's date of origin, which has been preserved for tradition.

A green color closer to the hue of the water was selected to respect the freshness and naturalness associated with the brand, while imparting a new essence of modern character. In addition to defining grids and safety areas, a secondary version of the logo was developed, secondary colors were chosen for other water flavors, and a complementary typography was selected, all of which taking part of the graphic standards book also developed.

Finally, the new identity was applied to basic graphic elements, such as stationery, and in various other applications.

typefaces used: Cloud Dancer, Right Grotesk and Gill Sans
collaborative project with Filipa Pedrosa, Maria Craveiro and Olga Marinho
consultant: Eduardo Aires
FBAUP, November 2022—January 2023